Obama Branding Top 10

Barack Obama has strategically branded himself like a commercial product. From the beginning, “change” has been the unchanging message, and consistency has been impeccably controlled through the rising sun mark and typography. The successful branding has generated international attention. I have come across lot of good articles and websites covering the 2008 presidential race, so these are my top ten favorites.

1. Study of Symbolism and Tradition in US Presidential Logos DesignBay, an Australian company analyzed the 2008 campaign logos for Barack Obama, John McCain and Hillary Clinton based on research of past campaign logos.
2. Stars and Stripes, Literally, Forever In the October issue of Print, Sam Potts created a great spread on presidential campaign design.
3. 4President.org Navigate through the years to see past presidential campaign designs.
4. Brand Obama or Brand McCain? (PDF) Patt Cottingham, a brand-strategy expert, analyzed the presidential candidates’ brands.
5. Obama vs. McCain Visual Map of Top Words Used Reveals Campaign Strategy Interesting thoughts on Wordle’s word cloud results of the candidates’ websites.
6. Expertinent: Why the Obama “Brand” Is Working Andrew Romano interviews Michael Bierut about Obama’s branding success in this Newsweek blog post.
7. Obama’s media campaign—branding our consciousness The Art & Design Blog post discusses Obama’s success with cultural ubiquity.
8. This Election’s Poster Child Steven Heller discusses the surge in self-initiated political posters.
9. Design for Obama Self-initiated poster designs in support of Barack Obama.
10. Sender, LLC Designers of the Obama logo.